Justice and the Island of Tagg PowerPoint Presentation

Equity and the Island of Tagg - PowerPoint Presentation Example Vile laws deny residents the option to use open assets for their own advantage. The gathering of seniors should scrap laws that segregate on sexual orientation in the island of Tagg. Laws that propel the state to settle on choices for the residents of the island of Tagg ought to be dismissed in light of the fact that they are shameful. Specialists should cancel laws that deny opportunity of articulation among residents of the island of Tagg. Revoking the laws benefits people in general by giving them the option to get to data. Laws that permit specialists to disprove the open the benefit to get to indispensable data are out of line since they make strain and nervousness among individuals from general society. As indicated by Sandel (2007), a law is low founded on an individuals’ objective reasoning.  Correlation among just and unreasonable laws  â â â â â â â â â â According to Walzer, (2006), Laws are developed social confinements to human conduct. They are contrived to guarantee request in the society.â Each person in the island is considered liable for keeping up the rules that everyone must follow. Laws can be simply or unjust.â For the situation of Tugg Island, a fair law is the one seen to speak to a people and the general public evenhandedly. It hoists the human character regardless of the race, status or gender.â It is established in the good and strict laws of the individuals. A shameful law is one that is in disharmony with the ethical laws (Sandel, 2007). For a law to be only one must have a comprehension of an inappropriate they did and the discipline or prize should comparable to the offense. In this manner, any law that brings down the human instinct is unfair. Treacherous laws consign individuals to the status of creatures or things. It arranges individuals

How to Convert Atmospheres to Pascals (atm to Pa)

Step by step instructions to Convert Atmospheres to Pascals (atm to Pa) Climates and Pascals are two significant units of weight. This model issue exhibits how to change over the weight units environments (atm) to pascals (Pa). Pascal is a SI pressure unit that alludes to newtons per square meter. Environment initially was a unit identified with the pneumatic stress adrift level. It was later characterized as 1.01325 x 105 Pa. atm to Pa Problem The weight under the sea increments generally 0.1 atm per meter. At 1 km, the water pressure is 99.136 environments. What is this weight in pascals? Solution:Start with the transformation factor between the two units: 1 atm 1.01325 x 105 PaSet up the change so the ideal unit will be offset. For this situation, we need Pa to be the rest of the unit. pressure in Pa (pressure in atm) x (1.01325 x 105 Pa/1 atm)pressure in Pa (99.136 x 1.01325 x 105) Papressure in Pa 1.0045 x 107 Pa Answer:The water pressure at a profundity of 1 km is 1.0045 x 107 Pa. Dad to atm Conversion Example Its simple to work the transformation going the other way - from Pascal to environments. The normal barometrical weight on Mars is around 600 Pa. Convert this to environments. Utilize a similar change factor, yet look at to verify Pascals drop so you find a solution in environments. pressure in atm (pressure on Pa) x (1 atm/1.01325 x 10​5 Pa)pressure in atm 600/1.01325 x 105 atm (the Pa unit drops out)pressure on Mars  0.00592 atm or 5.92 x 10-2 atm Notwithstanding learning the transformation, its significant the low environmental weight implies people couldnt inhale on Mars regardless of whether the air had a similar compound sythesis as air on Earth. The low weight of the Martian air likewise implies water and carbon dioxide promptly experience sublimation from the strong to the gas stage.

Top Ten Lessons from Global Brands

Top Ten Lessons from Global Brands 1. BRAND NAME IS IMPORTANTTravelling abroad brings a wealth of new experiences and challenges. Discovering new foods, trying something new, perhaps learning (or wishing you had learned) a new language â€" it all can be exhilarating and exciting. Regardless of how enthusiastic you are about your newfound love of exotic living, there is an oddly comforting feeling when you spot a sign for a business that is from your home country. You may not even go in, but just knowing that a piece of the familiar is there can bring about a small measure of peace of mind.If you are considering branching out into the global marketplace, there are a few key points about brand name that are extremely important. One of the primary concerns about developing a brand name for a global marketplace is to ensure that the name has universal appeal. Find the commonalities among people of all cultures and incorporate those ideas into choosing the right name for your company. In addition, make sure that the name y ou choose is easily understood on a global scale. If the name will require additional translation or explanation, it is probably not the right name. Finally, ensure that the name does not get lost in translation. The word preservatives, for example, means additives to food that help prolong the lifespan of a product. That same word, préservatifs in French, however, means condom â€" a vast difference.Choosing a global brand name can be challenging, but is often the most recognizable piece of information a company can broadcast. Ensuring that the name is appropriate in multiple languages, has a universal appeal and can be understood by a majority of the world’s audiences is the first step in building a global economy. Once the name has been chosen, commit to building that brand on the global scale. 2. FIND COMMON GROUNDEven though the communities of the world are vastly different from one another, there are some commonalities of themes that unite people across the globe. Themes suc h as love, family and friendship reach beyond national borders and touch people â€" regardless of ethnicity or rationality. These ‘generic’ themes can center on the love of good food, the celebrations of life or the beauty of friendship. Families in Poland can identify with sitting down to eat a holiday meal, just like the families in France, China or Australia. Use the symbols and expressions of these common themes to promote the message of the company. By building your brand around these themes, it identifies to potential customers the values that the company deems important and helps to solidify the brand association with those themes.Using the common themes that have global appeal, your company can begin to develop a relationship with the customer. BrandZ Top 100 Most Valuable Global Brands study has shown that customers are more likely to buy from someone with whom they have a trusted relationship already established. This idea can be seen in the difference between Apple an d Samsung. When put into a head-to-head lineup, the differences between the two companies are negligible. However, Apple out performs Samsung in sales every year. What is the secret ingredient that Samsung is lacking? Brand recognition and trust. Apple is a part of the vernacular now, and with the iPod, iPhone, iPad, they seem to have cornered the market on how to connect with the audience. Regardless of the minimal differences, people will repeatedly choose Apple because they are more familiar with the name.Find a common ground element that you can build your company around, and then maximize the opportunities to connect with the larger global market.3. ACT GLOBALLY, THINK LOCALLYWhile building a global company, it is easy to dismiss the local markets in favor of creating a world-dominator. Be careful not to fall into the trap of ignoring what happens in the smaller, more central local markets and spending all your time and money to build a universally approved company. Even though you have developed a globally themed company, there are benefits to maintaining a local market mentality.One of the biggest challenges a global company faces is the balancing act between global and local marketing efforts. Local markets can change within a matter of blocks, or miles. During the 2014 World Cup, McDonald’s demonstrated their continued mastery of the act globally; think locally philosophy with their GOL! FIFA World Cup campaign. By incorporating regular people around the world performing soccer tricks in their neighborhood, they created a feeling of community â€" not only with the neighborhood scenes in the commercial, but with the company that unites the world through hamburgers and an appreciation of soccer. Their campaign was global: it showed people from different cultures, in all walks of life; and it was local: small town feeling celebrates the everyday joy of soccer. Your company can create that same appeal by developing your company for the global market but maintaining the local connection.4. IDENTIFY COMPETITIONIn many instances, it is easy to identify the competition in business. An office supply store, for example, will immediately understand that their direct competition is the office supply store down the road. The competition may not be as easy to identify or understand when your company turns global.MasterCard and Visa, the credit card companies, may appear to be in competition with each other for customers. The rewards programs, lowering of interest rates and other incentives to select one company over another all work to entice the consumer to choose a particular company’s credit card offering. In reality, the true competition for these companies is cash and checks. In recent years, the non-credit card users have been losing ground, but historically cash trumps credit.The differences between cultures may present competition sources that surprise you. As your company prepares to enter the global market, look for cross market competition. By identifying who the competitors are, your company can prepare a marketing strategy to demonstrate key differences that will set your company apart. Correctly identifying the competition can help your company make the transition to a global empire smoothly.5. DOMESTIC MARKETING STILL MATTERSAs mentioned earlier, it is important to act globally but think locally. The domestic marketing of your company is still essential for continued success. One way to maintain a strong domestic presence is by making sure that the company’s marketing efforts are translated properly into local/national languages (or ensuring that translation support is available).Customers are impressed by global companies, but they want to buy from a local connection. This does not mean that a global company can’t succeed â€" it simply means that a locally marketed company will have a higher chance for success when the customer feels as though it is a local company. Local companies are engaged in the local scene â€" through specialized marketing, regional specialties and other location specific details are important to a company’s domestic marketing efforts. This can be seen in the addition of locally relevant items to menus (lobster sandwiches at McDonald’s in Maine, for example), or the highlighting of special events in a town.6. MAXIMIZE THE POWER OF THE INTERNETGlobal recognition is becoming easier through the power of the internet. With the rising popularity of smart phones, tablets and other internet-capable technology, having an internet presence is essential. For the global company, harnessing the internet to boost corporate recognition can help to establish a global presence. Through strategic marketing efforts, targeted campaigns can highlight new products, the development of additional services being offered, or the opening of new locations â€" all online. Those efforts can even be handled by someone who is nowhere near the actual business location; all due t o the power of the internet. The days of having to send someone to a specific location to start advertising are over â€" marketing is done in a whole new way. An entrepreneur who wants to take advantage of the global economy can easily insert their company into the global fray.In addition, the internet allows companies to become global without having to establish global offices. A small warehouse with an internet connection and access to shipping companies can send their products around the world easily. Customer service centers make 24-hour help lines possible, and email marketing offers companies a way to connect with customers in a meaningful way that helps the customer remain engaged with the company. The internet has increased the opportunities for a company to become a global force, without excessive additional costs.7. KEEP STRATEGIES SIMPLEWith the overwhelming amount of data, marketing, information and noise that fills the world; people are still unmistakably drawn to simpl icity. Studies have shown that in a choice between two logos, the simpler design always wins. People are drawn to simplicity, even if they aren’t aware of it. Regardless of geography, age or gender, there is an overwhelming search for simplicity in both technology and interpersonal relationships. When a company can offer their customers simplicity, the customer knows that they will be happier, and that will spill over into their everyday life. In essence, simplicity = happiness. A mistake that companies often fall into when considering the leap towards a global company is the development of complicated strategy that become cumbersome and laborious. A close evaluation of the companies who have managed to become successful entrepreneurs reveals that more than anything, simplicity is important.Across the board, simplicity must be introduced in customer service interactions, policies and procedures, marketing efforts and more. Simplicity does not mean that the services or products bei ng offered are simple â€" it means that the company has gone to great lengths to ensure that the customer can quickly and easily interact with the company in a meaningful way. This use of simplicity is a relationship building tool that results in a higher percentage of customer satisfaction and return business. It is clear: the companies that employ simplicity tend to win.8. CREATE GLOBAL/LOCAL PARTNERSHIPSThe local market is rich in opportunities for a company to develop partnerships. Humanitarian efforts, local suppliers, resources are all areas that a company can use to connect with a community. Applying that same technique on a global scale can benefit your company as you seek to go global. Find global initiatives that coincide with the mission of your company and form partnerships. Within those partnerships, establish local divisions that can work to further the global cause and further build community and connection.If your company mission is to help educate people about the b enefits of eating healthy, a global initiative may be the sourcing of clean drinking water. By promoting the cause of water, your company is helping to highlight a need, establishing itself as a trusted source of information and assistance, doing humanitarian work and building brand recognition as a company that is concerned about the world. Those connections can be beneficial on several levels: it helps the cause, it helps the world and it can lead to financial increase for your company. Find ways to partner with global and/or local organizations that you can relate to.9. BE ADAPTABLEIn spite of the pre-launch research, the hours laboriously studying logos and ad campaigns, the market research and surveys that were done, sometimes marketing strategies are a flop. Perhaps it is the product that needs to be modified to accommodate a different cultural need, or the company needs to change its focus. Whatever the reason, the company that is able to adapt to meet the needs of the market will be more likely to succeed.If your company is poised to go global, you have likely spent much-needed cash to invest in laying the groundwork for the new endeavor. It can be difficult to admit that the plan isn’t working, and that the company needs to make adaptations. Those adaptations, however, can be the difference between a company who ‘tried to go global’ and a company who ‘went global’. McDonald’s built their company on the business of selling good food, quickly and inexpensively. When the market began to shift, however, McDonald’s recognized the need to shift as well, and began to add healthier options to their menu. Roads are littered with the shells of empty restaurants that refused to adapt to the new demands of the market â€" and ultimately went out of business.Don’t be afraid to adapt to meet the changing needs of the world. Reinvent yourself, as needed, to continue to be relevant and competitive in the global marketplace.10. USE FEEDBACK AND DATA Thanks to the power of the internet, the business world is getting smaller. Through the global reach of the World Wide Web, a consumer can purchase clothes from France, wine from California, sponges from Greece and artwork from Italy â€" all from their couch in Idaho. For an entrepreneur, the siren call to build a global brand can be strong; from a lowly office space in a small town, it is entirely possible to build a company that spans the globe and create a financial empire. © Flickr | Troy ThompsonThrough this article, we’ll discover the top ten lessons that from successful global brands: 1) brand name is important, 2) find common ground, 3) act globally, think locally, 4) identify the competition, 5) domestic marketing still matters, 6) maximize the power of the internet, 7) keep strategies simple, 8) create partnerships, 9) be adaptable, and 10) use feedback and data.1. BRAND NAME IS IMPORTANTTravelling abroad brings a wealth of new experiences and challenges. Discovering new foods, trying something new, perhaps learning (or wishing you had learned) a new language â€" it all can be exhilarating and exciting. Regardless of how enthusiastic you are about your newfound love of exotic living, there is an oddly comforting feeling when you spot a sign for a business that is from your home country. You may not even go in, but just knowing that a piece of the familiar is there can bring about a small measure of peace of mind.If you are considering branching out into the global marketplace, there are a few key points about brand name that are extremely important. One of the primary concerns about developing a brand name for a global marketplace is to ensure that the name has universal appeal. Find the commonalities among people of all cultures and incorporate those ideas into choosing the right name for your company. In addition, make sure that the name you choose is easily understood on a global scale. If the name will require additional translation or explanati on, it is probably not the right name. Finally, ensure that the name does not get lost in translation. The word preservatives, for example, means additives to food that help prolong the lifespan of a product. That same word, préservatifs in French, however, means condom â€" a vast difference.Choosing a global brand name can be challenging, but is often the most recognizable piece of information a company can broadcast. Ensuring that the name is appropriate in multiple languages, has a universal appeal and can be understood by a majority of the world’s audiences is the first step in building a global economy. Once the name has been chosen, commit to building that brand on the global scale. 2. FIND COMMON GROUNDEven though the communities of the world are vastly different from one another, there are some commonalities of themes that unite people across the globe. Themes such as love, family and friendship reach beyond national borders and touch people â€" regardless of ethnicity or rationality. These ‘generic’ themes can center on the love of good food, the celebrations of life or the beauty of friendship. Families in Poland can identify with sitting down to eat a holiday meal, just like the families in France, China or Australia. Use the symbols and expressions of these common themes to promote the message of the company. By building your brand around these themes, it identifies to potential customers the values that the company deems important and helps to solidify the brand association with those themes.Using the common themes that have global appeal, your company can begin to develop a relationship with the customer. BrandZ Top 100 Most Valuable Global Brands study has shown that customers are more likely to buy from someone with whom they have a trusted relationship already established. This idea can be seen in the difference between Apple and Samsung. When put into a head-to-head lineup, the differences between the two companies are negligible. Howe ver, Apple out performs Samsung in sales every year. What is the secret ingredient that Samsung is lacking? Brand recognition and trust. Apple is a part of the vernacular now, and with the iPod, iPhone, iPad, they seem to have cornered the market on how to connect with the audience. Regardless of the minimal differences, people will repeatedly choose Apple because they are more familiar with the name.Find a common ground element that you can build your company around, and then maximize the opportunities to connect with the larger global market.3. ACT GLOBALLY, THINK LOCALLYWhile building a global company, it is easy to dismiss the local markets in favor of creating a world-dominator. Be careful not to fall into the trap of ignoring what happens in the smaller, more central local markets and spending all your time and money to build a universally approved company. Even though you have developed a globally themed company, there are benefits to maintaining a local market mentality.One of the biggest challenges a global company faces is the balancing act between global and local marketing efforts. Local markets can change within a matter of blocks, or miles. During the 2014 World Cup, McDonald’s demonstrated their continued mastery of the act globally; think locally philosophy with their GOL! FIFA World Cup campaign. By incorporating regular people around the world performing soccer tricks in their neighborhood, they created a feeling of community â€" not only with the neighborhood scenes in the commercial, but with the company that unites the world through hamburgers and an appreciation of soccer. Their campaign was global: it showed people from different cultures, in all walks of life; and it was local: small town feeling celebrates the everyday joy of soccer. Your company can create that same appeal by developing your company for the global market but maintaining the local connection.4. IDENTIFY COMPETITIONIn many instances, it is easy to identify the competi tion in business. An office supply store, for example, will immediately understand that their direct competition is the office supply store down the road. The competition may not be as easy to identify or understand when your company turns global.MasterCard and Visa, the credit card companies, may appear to be in competition with each other for customers. The rewards programs, lowering of interest rates and other incentives to select one company over another all work to entice the consumer to choose a particular company’s credit card offering. In reality, the true competition for these companies is cash and checks. In recent years, the non-credit card users have been losing ground, but historically cash trumps credit.The differences between cultures may present competition sources that surprise you. As your company prepares to enter the global market, look for cross market competition. By identifying who the competitors are, your company can prepare a marketing strategy to demonst rate key differences that will set your company apart. Correctly identifying the competition can help your company make the transition to a global empire smoothly.5. DOMESTIC MARKETING STILL MATTERSAs mentioned earlier, it is important to act globally but think locally. The domestic marketing of your company is still essential for continued success. One way to maintain a strong domestic presence is by making sure that the company’s marketing efforts are translated properly into local/national languages (or ensuring that translation support is available).Customers are impressed by global companies, but they want to buy from a local connection. This does not mean that a global company can’t succeed â€" it simply means that a locally marketed company will have a higher chance for success when the customer feels as though it is a local company. Local companies are engaged in the local scene â€" through specialized marketing, regional specialties and other location specific details a re important to a company’s domestic marketing efforts. This can be seen in the addition of locally relevant items to menus (lobster sandwiches at McDonald’s in Maine, for example), or the highlighting of special events in a town.6. MAXIMIZE THE POWER OF THE INTERNETGlobal recognition is becoming easier through the power of the internet. With the rising popularity of smart phones, tablets and other internet-capable technology, having an internet presence is essential. For the global company, harnessing the internet to boost corporate recognition can help to establish a global presence. Through strategic marketing efforts, targeted campaigns can highlight new products, the development of additional services being offered, or the opening of new locations â€" all online. Those efforts can even be handled by someone who is nowhere near the actual business location; all due to the power of the internet. The days of having to send someone to a specific location to start advertising ar e over â€" marketing is done in a whole new way. An entrepreneur who wants to take advantage of the global economy can easily insert their company into the global fray.In addition, the internet allows companies to become global without having to establish global offices. A small warehouse with an internet connection and access to shipping companies can send their products around the world easily. Customer service centers make 24-hour help lines possible, and email marketing offers companies a way to connect with customers in a meaningful way that helps the customer remain engaged with the company. The internet has increased the opportunities for a company to become a global force, without excessive additional costs.7. KEEP STRATEGIES SIMPLEWith the overwhelming amount of data, marketing, information and noise that fills the world; people are still unmistakably drawn to simplicity. Studies have shown that in a choice between two logos, the simpler design always wins. People are drawn to simplicity, even if they aren’t aware of it. Regardless of geography, age or gender, there is an overwhelming search for simplicity in both technology and interpersonal relationships. When a company can offer their customers simplicity, the customer knows that they will be happier, and that will spill over into their everyday life. In essence, simplicity = happiness. A mistake that companies often fall into when considering the leap towards a global company is the development of complicated strategy that become cumbersome and laborious. A close evaluation of the companies who have managed to become successful entrepreneurs reveals that more than anything, simplicity is important.Across the board, simplicity must be introduced in customer service interactions, policies and procedures, marketing efforts and more. Simplicity does not mean that the services or products being offered are simple â€" it means that the company has gone to great lengths to ensure that the customer can quickly and easily interact with the company in a meaningful way. This use of simplicity is a relationship building tool that results in a higher percentage of customer satisfaction and return business. It is clear: the companies that employ simplicity tend to win.8. CREATE GLOBAL/LOCAL PARTNERSHIPSThe local market is rich in opportunities for a company to develop partnerships. Humanitarian efforts, local suppliers, resources are all areas that a company can use to connect with a community. Applying that same technique on a global scale can benefit your company as you seek to go global. Find global initiatives that coincide with the mission of your company and form partnerships. Within those partnerships, establish local divisions that can work to further the global cause and further build community and connection.If your company mission is to help educate people about the benefits of eating healthy, a global initiative may be the sourcing of clean drinking water. By promoting the c ause of water, your company is helping to highlight a need, establishing itself as a trusted source of information and assistance, doing humanitarian work and building brand recognition as a company that is concerned about the world. Those connections can be beneficial on several levels: it helps the cause, it helps the world and it can lead to financial increase for your company. Find ways to partner with global and/or local organizations that you can relate to.9. BE ADAPTABLEIn spite of the pre-launch research, the hours laboriously studying logos and ad campaigns, the market research and surveys that were done, sometimes marketing strategies are a flop. Perhaps it is the product that needs to be modified to accommodate a different cultural need, or the company needs to change its focus. Whatever the reason, the company that is able to adapt to meet the needs of the market will be more likely to succeed.If your company is poised to go global, you have likely spent much-needed cash to invest in laying the groundwork for the new endeavor. It can be difficult to admit that the plan isn’t working, and that the company needs to make adaptations. Those adaptations, however, can be the difference between a company who ‘tried to go global’ and a company who ‘went global’. McDonald’s built their company on the business of selling good food, quickly and inexpensively. When the market began to shift, however, McDonald’s recognized the need to shift as well, and began to add healthier options to their menu. Roads are littered with the shells of empty restaurants that refused to adapt to the new demands of the market â€" and ultimately went out of business.Don’t be afraid to adapt to meet the changing needs of the world. Reinvent yourself, as needed, to continue to be relevant and competitive in the global marketplace.10. USE FEEDBACK AND DATAAs with any new venture, it is essential to occasionally take stock of how the company is doing. Exploring global options with a company may open opportunities that were never considered before, or it may demonstrate ways that the company can improve and grow. Regardless of the goal of the global focus, make sure to ask for customer feedback along the way. Short surveys, email responses, phone calls to customers and other methods of collecting customer data are all vital to growing a global company. Using the information from feedback is especially important as the company considers the global marketing efforts â€" what is received in one market may not be working in another. Finding the balance between global and local campaigns and mastering the cross cultural approach can test a company’s endurance and perseverance. Regular check-ups of the company will help to determine the success (or failure) of methods and give guidance for future strategies.Image credit:  Flickr | Troy Thompson under Attribution 2.0 Generic.

What Makes A Right Act Right And Wrong Act Wrong

People are unique because everyone has a different code or principles that they follow everyday for the rest of their lives. Normative ethics is the study of ethics in how humans act and why they act the way they do people consider how one should act and it examines the right and wrong acts of peoples actions. Each philosopher that we have learned in class have their own views and ideas in what makes a right act right and a wrong act wrong. Their is one philosopher that we learned in class named Thomas Aquinas whom I believe has the best idea of what makes right acts right and wrong acts wrong. In this essay I will argue that an act is right if it accords with the natural law and wrong if it violates the natural law. I will defend Aquinas view by talking about how Aquinas came up with his idea, what Aquinas means by natural law, and backing up Aquinas theory by using Kant and Aristotle theories. Overall, Aquinas was a unique philosopher because he studied the works Immanuel Kant and Aristotle views of right and wrong acts. Kant’s view stated if an act is right it is done from duty and wrong if it violates the categorical imperative. A categorical imperative is â€Å"a unconditional moral law that applies to all rational beings and is independent of any personal motive or desire† (Farlex). This means there are rules or maxims that people should follow. Aquinas studied Aristotle view which states an act is right if it is virtuous and wrong if it is vicious. Aristotle view statesShow MoreRelatedWhat Makes A Right Act Right And What It A Wrong Act Wrong? Essay1492 Words   |  6 PagesWhat makes a right act right and what makes a wrong act wrong? These are the quintessential questions when evaluating the philosophy of ethics. Throughout time, man, through trial and error, has made many leaps forward to finding the ‘answers’ to these imposing questions. 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After a brief explanation of act utilitarianism, the argument of this paper will then seek to favor why act utilitarianismRead MoreWhat Is Right And Wrong?958 Words   |  4 PagesWhat is right and wrong?† and â€Å"What is Truth?† Life is characterized by many situations that require decision making, especially on ethical and moral grounds. The issue of what makes an action right and wrong has been studied for a very long time and several theories developed to address this issue. Socrates and Aristotle are some of the early philosophers who came up with theories about the rightness or wrongness of our actions. As noted by Warnek (2005), Socrates considered self-knowledge as necessityRead MoreSocrates And Aristotle On Ethical And Moral Grounds978 Words   |  4 PagesAgree or disagree with the statement, â€Å"there is no objective right and wrong because people never agree about what is right and wrong†. 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The utilitarian approach to morality implies that no moral act or rule is intrinsically right or wrong; it is the rightness or wrongness of an act or rule that is solely a matter of the overall nonmoralRead MoreRam s Morality And Morality1356 Words   |  6 PagesCullen Lemieux Period 2 World literature Mr. Neely Ram’s Morality Many people struggle or debate over the topic of morality, and many people are mistaken as to who really judges what is moral or immoral. The only person who can decide whether an act is morally right or wrong is God. Within Slumdog Millionaire, there are many actions and ideas that can be considered morally good or morally bad according to the Christian views of morality. Ram Muhammad Thomas is debated over when it comes to the topicRead MoreUtilitarianism Essay529 Words   |  3 Pagesconsequentialist ethical theory. An action is right or wrong based on its consequences. John Stuart Mill was an important philosopher in developing the idea of utilitarianism. Utilitarianism holds that any action that results in a greater amount of happiness in the world is a right action and any action that results in pain or less happiness is wrong. Utilitarianism can be divided into different versions. Act utilitarianism is one of the versions of utilitarianism. Act utilitarianism’s goal is to maximizeRead More Ethics and Morality: Right and Wrong Essay1001 Words   |  5 Pages I strongly believe that some acts are morally right and others morally wrong. Though in society today I find many different people with many different opinions on this some issues. The way someone was raised or the experiences they have faced could be what has molded these beliefs. The differences between right and wrong are not always the same in each persons head and this is where we face controversy. Morals differ from person to person resulting in confrontations dealing with morality

Richard Wright s Short Stories - 1129 Words

Chase Dickens Professor Shelia Bonner English 11203-71 6 February 2016 Richard Wright’s Short Stories Richard was born, raised, and grew up in a difficult period of life. However, when Wright was sixteen, a short story of his was published in a Southern African American newspaper. After leaving high school, Wright worded a few odd jobs, but still showed his true love for writing. In 1927, Wright decided to pack up his belongings and head to Chicago. A short ten years later, Richard moved to New York City, where he was told it would be easier getting published. One year later, Wright’s first book was published. Since then, Wright has wrote a number of books, series and short stories until he died in 1960. With that being said, Richard Wright’s short stories, The Man Who Was Almost A Man and Big Boy Leaves Home were both written to show what coming with age and responsibility truly mean. The Man Who Was Almost A Man After a hard day at work, seventeen year old Dave heads across the fields for home, still thinking about some of the problems he had been facing with some other field help that day. He wants to prove to the others that he is not a child, anymore. â€Å"Mebbe Ma will lemme buy one when she gits mah pay from ol man Hawkins. Ahma beg her t gimme some money. Ahm ol ernough to hava gun. Ahm seventeen. Almost a man† (par. 1). Dave heads to the store to shop for a gun. He manages to talk Joe (storekeeper) to let him borrow the catalog for the night. Joe is surprised thatShow MoreRelatedRichard Wright : The Son Of Nathan Wright And Ella Wilson1135 Words   |  5 PagesRichard Wright was born on at Rucker’s Plantation on September 4, 1908, in Roxie, Mississippi. Wright was the son of Nathan Wright and Ella Wilson. Although his parents were born free, his grandparents we all slaves. Wright’s grandparents were slaves, but both of his grandfathers served in the Civil War an d received freedom through their service in the war. At the young age of six, Wright’s father left the family and his mother, later on, became a paralytic because of a series of strokes. His mother’sRead MoreEssay on Richard Wrights The Man Who Was Almost a Man1658 Words   |  7 PagesRichard Wrights The Man Who Was Almost a Man The Man Who Was Almost a Man is a fictitious short story about an uneducated black boys quest to become a man. Growing up in the early 1900s was a very hard task for most black people. The lack of education was one of the hardest hills they had to overcome to make it in a world dominated by whites. The story centers upon one 17-year boy who has very low self-esteem caused by his peers. He believes that owning a gun will gain him respect withRead MoreEssay The Man Who Was Almost A Man by Richard Wright 591 Words   |  3 PagesThe Man Who Was Almost A Man by Richard Wright In life, there are many decisions that everyone must make. And with decision-making comes consequences, some that we are ready for , and some that we may not be ready for. The author of The Man Who Was Almost a Man, Richard Wright, portrays a young man who wants to be a man, but shows that he is clearly unprepared for manhood and the consequences that come with that responsibility. Through decision making based on self interest, wanting toRead MoreEssay on Richard Wright1419 Words   |  6 PagesRichard Wright Whenever I thought of the essential bleakness of black life in America, I knew that Negroes had never been allowed to catch the full spirit of Western civilization, that they lived somehow in it but not of it. And when I brooded upon the cultural barrenness of black life, I wondered if clean, positive tenderness, love, honor, loyalty, and the capacity to remember were native with man. I asked myself if these human qualities were not fostered, won, struggled and suffered for,Read MoreAnalysis Of Sherwood Anderson s Hands 988 Words   |  4 Pages Sherwood Anderson â€Å"Hands† is a short story written by Sherwood Anderson. The action takes place during the 1890s in Winesburg, Ohio, however, the writer takes you back to Pennsylvania for the reader to understand the background of the story. The tone of the writer is serious. â€Å"Hands† deals with the psychological trauma suffered by Adolph Myers, who later adopts the name of Wing Biddlebaum after being driven out of his town in Pennsylvania by false accusations. I think we can see how emotionallyRead MoreRichard Wright s Black Boy1310 Words   |  6 Pagestheir aspirations for a better life. Richard Wright from the book Black Boy, John H. Johnson from the article Celebrating the Life and Legacy of John H. Johnson 1918-2005 and many other people listed in the article Whose Canon? Gwendolyn Brooks: Founder at the center of Margins, have experienced this first hand. But in the end, aspirations lead to accomplishments if you have the power to overcome others doubts. Black Boy, an autobiography written by Richard Wright, shows the effects of an aspiringRead MoreLiterature Based Essay: Dreams and Reality821 Words   |  3 Pagesï » ¿Literature-Based Essay Introduction Dreams and reality are two well-worn themes but they apply seamlessly to stories in this assignment, and they are part of a students learning experience. The learning for an alert student is based on seeing how themes drive characters and how characters drive plots. What one character in the literature (Topic 1) (Madame Loisel) deems unacceptable and even degrading is in truth a rich blessing to be cherished juxtaposed with what another character (ViktorRead MoreAnalysis Of The Poem Big Boy Leaves Home By Richard Wright1389 Words   |  6 Pagesfrom him in fear (Staples). The same stereotype of the black male predator explored in Staples’ essay is displayed in the fictional story â€Å"Big Boy Leaves Home,† written by Richard Wright; however, â€Å"Big Boy Leaves Home† gives the same type of perspective in a more dramatic tale of lynching because it was written in the 1930s rather than the 1980s. This fictional story depicts three young boys who are accused of rape simply because they are swimming naked when a woman passes by. The stereotype of theRead MoreAnalysis Of Richard Wright s Man Of All Work 1008 Words   |  5 Pagesâ€Å"Man of All Work† by Richard Wright takes place in the 1950’s in the rural south right before the events of the Civil Rights Movement that further shaped America for all races. We follow one man named Carl who takes his wife’s name and clothing for a day to interview for a domestic job meant for woman for the Fairchild family. This short story further displays the difficult race relations in the South during this time, as well as the lack of respect that the whites had for African Americans. ThroughRead MoreLiterary Analysis : `` Invisible Man `` Essay1905 Words   |  8 PagesE. B. Du Bois was an American sociologist, historian, civil rights activist, Pan-Africanist, author, and editor and he explored a societal idea that other authors, poets, and short story writers adapted in their pi eces of writings as well. The theories of Du Bois’ â€Å"Double Consciousness† made its way into Ralph Ellison s novel Invisible Man, and Langston Hughes series of poems. All of these authors wrote about Double Consciousness in there own way but never changed the real meaning of it being,

Pepsi vs Coke Free Essays

ABSTRACT Soft drinks are playing the vital role in the market and the companies are also getting the good profits on these products. The soft drinks industry has originated in 1772. Now these drinks spread all over the world and the millions of bottles is consumed every day. We will write a custom essay sample on Pepsi vs Coke or any similar topic only for you Order Now Now this business is a global one and the companies are facing high competition in this business and they are changing their strategies according to the situations. Pearl Beverages Pvt. Ltd. Takes a great care to maintain quality control of products in their factory. The bottles are visually examined for impurities continuously, as the bottles move out. Samples are checked every ten minutes of production time by the chemist for its quality and hygienic condition. The chemical analysis is also flavours, gas contain and sugar percentage. The appearance, smell and taste of the production are suspended and the correcting measures are taken also as to sent right the bottling process. The main objective of the study is to find out the strength and weakness of the Pepsi in visakhapatnam zone when compared to the Coca-cola, that is mainly in the three places in Srikakulam district i. e. Srikakulam, Narasannapeta, and Amadalavalasa . Consulting almost all the outlets in these three areas, which are selling the soft drinks with a structured questionnaire, has done the study. The data has been collected and analyzed and interpreted by the help of the graphical representation technique. The analysis revels the various strengths and weaknesses of Pepsi in these areas along with the position of competitors. The most of the consumers preferred soft drinks because of better taste and to quench out their thrust. But now days, due to the changing food habits consumers have started adding the soft drinks in their food habits. The total sales of the soft drinks the Pepsi’s share is more but when compared with the Cock the number of outlets are less than Cock. Finally it can be concluded that the industry needs lot of channel management activities to do along with various promotional strategies for the customers. I wish the company got its objectives achieved CONTENTS Chapter NoTitle Page No 1. INTRODUCTION DESIGN OF THE STUDY 1. 1 About the Marketing topic 1. 2 Need of the Study 1. 3 Hypothesis 1. Objective of the Study 1. 5 Research Methodology 1. 6 Limitations of the Study 1. 7 Chapter Plan of the Study 2. ORGANIZATION PROFILE 2. 1 Genesis and Growth 2. 2 Organization Structure 2. 3 Production Function 2. 4 HR Function 2. 5 Finance Function 2. 6 Marketing Function 2. 7 Future Plans 3. THEORITICAL FRAMEWORK 3. 1 Introduction 3. 2 Topic Coverage 3. 3 How it relates to Marketing Management 3. 4 Measuring Performance 4. DATA ANALYSIS INTERPRETATION 5. SUMMARY SUGGESTIONS 5. 1 Summary 5. 2 Major findings 5. 3 Suggestions 5. 4 Implications for Owners / Managers 5. 5 conclusions 5. 6 Scope for the Future research 6. BIBLIOGRAPHY QUESTIONNAIRE 6. 1 Bibliography 6. 2 Questionnaire CHAPTER-1 Introduction Design of the Study 1. 1 INTRODUCTION In this chapter various accepts of study are going to be discussed. To which area of management that study belongs to and various concepts that are related the area of study. The present outcomes under marketing and deals in the specific with the distribution network and its management. PEPSI COLA was in India from 1956-61 and left the country, as its products were not acceptable by the Indian customers. But recently in 1990 it re-entered the Indian market, where by PEPSI FOODS LIMITED was entered into a joint venture with PEPSI INTERNATIONAL, TATA and VOLTAS. PEPSI Bottlers and Producers of soft drinks buy concentrate and sell at fixed price and add a margin rationally for its products. 1. 2 NEED OF THE STUDY In modern days, market plays a vital role in rapidly changing industrial scenario. The marketing decline is under going reappraisal in the light of vast goals, technological, economic and social changes being faced by the today companies. The order to known the changes in the field of marketing it are necessary to conduct market survey. Study is conducted considering the following accepts: Firstly, visage is a representative of soft drink market which is highly promoting with a lot of potential which is at to be tapped. Secondly the behavior of the retailer is very much influenced by the additional benefits he is getting for selling the products having. Thirdly to understand the market condition of the soft drinks in the present scenario and the competition level in the market. Considered the key role of the retailer in present day market as an attempt was made to study the impact of company’s schemes of offering coolers to the retailers. 1. 3 SCOPE OF THE STUDY There is lot of scope for the further study in the project. Further study can be done in the following ways. ? We can make a study on Pepsi and Cock companies’ efficiency in their promotion activities. ? The same study can be conducted in other areas under bottling unit to generalize the finding for entire area under it. There is chance to know whether the Pepsi and Cock are doing the right thing regarding the sales promotion, product quality, discounts and advertising. ? A study on impact of visit coolers sales of Pepsi also be taken up. 1. 4 OBJECTIVE OF THE STUDY In view of intensifying competition in soft drink market, it is imperative that a brand keeps a constant, which on them market and response properly and promptly to the dynamics of the market. It is in view of this fact has the present study has been taken up for â€Å"PEPSI†. ? To know and compare the merchandising of Pepsi and Cock in retail outlets. To know the promotional activities of sales promotion, advertising and public relations. ? To know the strategy of Pepsi and its competitors regarding the Marketing Mix. ? To know the problems of retailers regarding the trade schemes and consumer offers. ? To identify the retailers opinion towards Pepsi products. ? To know the problems of retailers and to offer the suggestion for improving in sales. 1. 5 METHODOLOGY Introduction: In this chapter, basically the methodology, by which the report has been prepared, is explained. The exact need for conducting the study and total design of framework of the report prepared is discussed. The limitations of the study are also discussed here. According to the survey beverages can be classified into two segments. The first segment can be done basing on the milk content, like milk based products like tea, coffee, flavoured milk, and health drinks (milk, malt and coco) and the second segment can be done on non-milk products such as soft drinks and mineral water. According to the survey conducted on the consumption of beverages, Tea comprises 90%, filtered coffee 4%, beverages 2%, instant coffee 2% and carbonated soft drinks just above 1% of total consumption. Soft drinks industry is a well known consumer product industry. It originated in the year 1772. In the USA first bottled soda was manufactured, by inventing a machine in 1809, the manufacturing of carbonated soft drink was recorded in the history of soft drink industry. Now a days soft drink industry is growing very extensively and millions of people are consuming soft drinks everyday. Age, income, and climate are not at all a barrier for the consuming soft drinks by the people. This is the reason for the tremendous growth in soft drink market. Data which is required for the analysis and fulfillment of our objectives has been collected from two sources. They are 1. Primary sources 2. Secondary sources PRIMARY DATA: Primary data is collected from the retailers through a structured questionnaire. It includes the first hand information from the outlets. It can view as a survey. The questionnaire was especially designed to find out the market share of the soft drinks and problems and weakness of Pepsi in that particular area. The chapter deals with main analysis part of the study and the dealer outlets covered in the study is ? Srikakulam ? Narasannapeta ? Amadalavalasa SECONDARY DATA Secondary sources include the information collected from the annual reports, published and unpublished records of the company . various books and journals and internet also being used for collecting the relevant data After gathering the data from those two sources the data was analyzed, tabulated and interpreted and finally suggestions were offered for the betterment of the company. DATA ANALYZING TOOLS: After gathering the data from the Primary and secondary sources the data was analyzed ,tabulated and interpretations were written down with the help of graphs and charts , with the help of Microsoft Excel and Microsoft Word. . 6 LIMITATIONS OF THE STUDY The present study is subject to the following limitations: ? The sample size is not universal , some part of other cities remained uncovered ? Unavailability of some information due of lack of awareness of retailers ? Time and expenses were major constraints ? The study of the soft drink industry which is known to be seasonally fluctu ating on e percent study does not take into account seasonal fluctuations. The results may not suit for all the seasons ? Personal basis may be existing as the dealer of varied nature elicits the information Chapter-2 Company overview 2. INTRODUCTION In this chapter, an over of all the major accepts related to the study is discussed. The total industry profiles the soft drinks industry globally and in our country. The profile of the company with respect to its operation number of franchises, market share of the company and many other factors would be discussed here. 2. 2 INDUSTRY PROFILE Non alcoholic soft drink beverage market can be divided into fruit drink and soft drink. Soft drinks can be further divided into carbonated and non carbonated drinks. Colas, lemon and oranges are carbonated drinks while mango drinks come under non-carbonated drinks. Cola, lemon and oranges are carbonated drinks while mango dinks comes under non-carbonated category. The soft drinks market till early 1990’s was in hands of domestic players like Coke, Thumps Up, Limca etc. but with the opening up of economy and coming of MNC players Pepsi and Cock the market has totally under their control. Worldwide, Cock is the leader in carbonated drinks market. In India it is Pepsi, which scores over cock but this difference is fast decreasing. Pepsi entered Indian market in 1991. Cock re-entered (after they were thrown out in 1977, by then central government) in 1993. Pepsi has been targeting the youth and the sales have been doing well by sticking to this youth segment. Cock on the other hand struggled initially in establishing itself in the market. In a span of 7 years of its operations in the country it changed its CEO four times they seem to have started understanding the pulse of Indian consumers. Soft drinks are available in glass bottles, aluminum cans and PET bottles for home consumption. Fountains also dispense thin in disposable containers. SEGMENTATION: The soft drink market can be segmented on the basis of place of consumption and on the basis of type of products. The segmentation on the basis of place of consumption divides the market into three parts: 1. on-permise-80% of the consumption of soft drinks is on premise i. e. restaurants, railway stations, cinemas etc, 2. At-home the rest 20% of the market compromise of the soft drink purchased for consumption at home. The market can also be segmented on the basis of types of products into Cola products and non-cola products. 1. cola products account nearly 62% of the total soft drinks market. The brands that fall in this category are Pepsi, cola, Thumps Up, Diet Pepsi etc. 2. on-cola segment, which constitutes 36%, cam be divide into 4 categories based on the type of flavour available, namely ? Orange ? Cloudy lime ? Clear lime ? Mango I. Orange flavour based soft drinks constitutes around 17% of the market. The segment is largely dominated by national brands like Fanta of Coca-cola Co. and Mirinda Orange of Pepsi Co. rest of the market is in hands of smaller brands like Crush (earlier Cadbury Schweppes and now of Coca Cola), Gold Spot etc. II. Cloudy Lime flavour constitutes 14% of the market and is largely dominated by Limca of Coca Cola and Miranda Lemon of Pepsi Co. III. Clear Lime this segment of the market witnessed good growth initially with all; the players launching their brands in the segment. But now the growth in the segment has slowed down. The brands available in this segment are 7 Up , Mountain dew of Pepsi, Sprite of Coca-Cola and Canada Dry( earlier of Cadbury Schweppes and now of Coca Cola). The segment constitutes 3% of the total soft drinks market. IV. Mango flavour segment constitutes 2% of the total soft drinks market and it directly competes with mango based fruit drinks like Fruity. The leading brands in this segment are: Maaza of Coca Cola and Slice of Pepsi. There is very thin line of difference between the clear and cloudy lime. The most obvious feature is that clear lime has to be bottled in green bottles as sunlight harms the drink and changes the taste. There are some small local brands at city or regional levels. Most of these are either merging with two big players (Coca Cola and Pepsi) or they command a very small –less than 3% of the total market in their respective areas. Soft Drink Production Area: The market preference is highly regional based, while Cola drinks have main market in metro cities and northern states of U. P, Punjab, Haryana, etc†¦ Orange flavoured drinks are popular in southern states. Sodas too are sold largely in southern states besides the Bars. Western markets have preference towards mango-flavoured drinks. Growth Promotional Activities in Soft Drink Industry: The government has adopted liberalized for the soft drinks trade to give the industry a boost and promote the Indian brand internationally. Although the import and manufacture of international brands like Pepsi and Cock is enhanced in India the local brands being stabilized by advertisements, good quality and low cost. Buying Behavior in Soft Drink Industry: Soft drinks come under the category of products on impulse. This attitude of impulse buying is slowly changing to occasion-led buying and also to some extent consumption through home refrigeration particularly in urban areas. ? The market is slowly moving from non alcoholic carbonated drinks to fruit based drinks and also to plain bottled water due to lower price and ready availability. ? Consume rs purchase soft drinks primarily quench thirst therefore people traveling and not having access to hygienic water reach out for soft drink. This accounts for a large part of the sales. Brand awareness plays a crucial rule in purchase decisions. ? Availability in the chilled from also plays a crucial role in purchase decisions. This has made both the companies to push its sales and to increase its retail distribution by offering Visi cooler to retailers. ? Why there is no aversion to consumption of soft drinks buys any age group, the main consumer of this market are people in the age group of 30 and below. ? Product differentiation is very low, as all the products taste the same. But brand loyalty is high in the case of kids and people in the age group of 20-30 years. According to NCAER survey, lower, lower-middle, upper-middle class people do 91% of the total consumption of soft drinks in the country. Growth promotional activities in soft drink industry: The government has adopted liberalization for the soft drink trade to give industry a boost and promote the Indian Brand internationally. Although the import and manufacture of international brands like Pepsi and Coke is enhanced in India . The local brands are being stabilized by advertisements, good quality and low cost. Buying Behavior of soft drink industry: †¢ Soft drinks come under the category of products on impulse. This attitude of impulse buying is slowly changing to occasion-led buying and also to some extent consumption through home refrigeration particularly in urban areas. †¢ The market is slowly moving from alcoholic carbonated drinks to fruit based drinks and also plain bottled water due to lower price and ready availability. †¢ Consumers purchase soft drinks particularly to quench thirst and therefore on travel not having access to hygienic water reaches out for soft drinks. †¢ Brand awareness plays a vital role in purchase decisions. †¢ Availability in the chilled form also plays a crucial role in purchase decisions. This has made both the companies to push its sales and to increase its retail distribution by offering Visi coolers to retailers †¢ Why is there no aversion to consumption of soft drinks to any age group, the main consumers of this market are people in the age group of 30 and below. †¢ Product differentiation is very low, as all the products taste the same. But brand loyalty is high in the case of kids and people in the age group of 20-30 years †¢ According to NCAER survey, lower, lower-middle ands upper-middle class people do 91% of the total consumption of soft drinks in the country. Major Players in Soft drinks Industries The two global majors Pepsi and Coca Cola dominate the soft drink market in India. Coca Coal, which would up its operations during the introduction of the FERA regime, reentered India 16 years later in 1993. Coca Cola acquired a major chunk of soft drink market by buying out local brands Thumps up, Limca, Maaza and Gold spot from Pearl beverages, Coca Cola has also acquired Cadbury Schweppes soft drink brands Crush, Canada Dry and Sport Cola in early 1999 and now recently in Oct. 2008 . It acquires distribution rights of these brands from IFB Agro Ltd . Pepsi stated a couple of years before Coca Cola manufactures came up with their own market share figures and claimed to have increased their share. Shares Reports On Retailers In Soft Dink Industry: A Survey was conducted to study the retailer’s view of the present market, future trend and the consumer behavior patterns. The findings of the survey are as follows. †¢ Retailers started that the consumers are loyal to the particular segment of the soft drink i. e. Coca Cola, Orange or Lemon. But as for the loyalty for the brands in each segment is concerned, it is not very significant. 43% of the retailers surveyed told that in the soft drink industry advertising is the key component, it drives sales. While 32% stated promotional schemes and 20%brand loyalty as the reason. †¢ As consumers are not very brand loyal where the purchase of the soft drink purchase is concerned, the retailer purchase becomes a critical issue. They usually sell the product in which they get max imum benefit. For this, the companies try to offer them higher margins. While distributors get the margin of Rs 8-9 per crate (1 crate is equal to 24 bottles) at 3-4% of MRP, retailers are given margin of 10-12 % of MRP. The retailers are not happy with this, as the cost of refrigeration very high for soft drinks to overcome this problem the companies are offering Visi coolers schemes to their main retailers 2. 3 ORGANIZATION PROFILE PEPSI COMPANY MISSION STATEMENT: Pepsi Company’s over all missions is to increase the value of their share holder’s investment. they believe that their commercial success depends up on offering quality and value to their consumers and providing products that are safe, whole some and economically efficient and environmentally sound. Providing a fair return to their investors, while adhering to the highest standards of integrity. HISTORY OF PEPSI AND COCA COLA COMPANY: Pepsi Co Inc. was founded by Donald M. Kendall, President and chief executive officer of Pepsi –Cola and Herman W. Lay, Chairman Chief executive of FRITO-LAY through the merger of two companies in the year 1965. MAJOR PRODUCTS OF THE NEW COMPANIES ARE: †¢ Pepsi-Cola company Pepsi-Cola(formulate in 1898) †¢ Diet Pepsi(1964) †¢ Mountain Dew (introduced by T. P corporation 1984) †¢ Frito-Lay Inc brand chips Lays brand potato chips †¢ Cheetos brand chew flavoured snacks †¢ Ruffles brand potato chips Rold Gold brand pretzels Pepsi Company Inc. s among the most successful consumer products company in the world with: 1998 revenues of over $22 billion 1, 51,000 employees. Pepsi company’s brand names are among the best known most respected in the world . Some of the Pepsi Company’s brand names are 100 years old. FRITO-LAY Company is the world’s largest manufacturer and distributor of snack chip and Tropicana products Inc. is the world’s largest marketer and producer of branded juices. Pepsi Company’s success is the result of †¢ Superior Products. †¢ High Stands of Performances †¢ Distinctive Competitive strategies. †¢ High integrity of its work force PEPSI-COLA COMPANY: Calets Bradham, New Beru and Mc. Druggist who first formulated Pepsi coal founded Pepsi Company’s beverage business at the turn of the century. Brand Pepsi and other Pepsi-cola products including Diet Pepsi one, Mountain Dew, Slice and mug brands account for nearly 1/3 rd of the total soft drink in United States. Outside U. S Pepsi Cola Company’s soft operations include the business of 7up international. Pepsi-cola beverages are available in about 170 countries. Key Pepsi-cola international market includes Argentina, Brazil, china, India, Mexico, Philippines, Saudi Arabia, Spain, Thailand, and the United Kingdom. Pepsi-cola provides advertising, marketing sales and promotion support to the Pepsi-cola bottles. New advertising and existing promotions keep Pepsi-cola young. The company manufacture and sales of the soft drinks are concentrated to the Pepsi-cola bottles. †¢ In 1996, Pepsi entered Japan and Eastern Europe. †¢ In 1967, PepsiCo. Stock splits two-for one. In 1986, North America van lines (NAVL), a premier transportation company Pepsi co, and renamed a strong contribution to the Pepsi unit it has divided in 1984. In 1969 in bold modern Pepsi cola packing which was using red, white and blue were introduced. FRITO-LAY introduced fungus brand onion flavoured snacks. In 1970 Pepsi introduces the industry’s first two litter bottles. Pepsi is the first company to respond to consumer preference with light weight, recyclable, plastic bottles. In 1971 Andral E. Pearson was appointed as president of PepsiCo, a position he held until his retirement in 1984. in 1972 don Kendall announced agreement making Pepsi cola the first foreign product sold in U. S. S. R. Pepsi co is given exclusive rights to import Stolichnaya Russian vodka in the U. S. In 1973 and 1974 Pepsi-cola became the first American consumer product to produce made and sold in former Soviet Union. In 1975 Pepsi Lite, with destructive lemon taste, is introduced as an alternative to traditional diet colas. In 1976 PepsiCo adopts code of worldwide business conduct. Pepsi-cola became the single largest selling soft drink brands sold in U. S super markets. In 1977 PepsiCo shares spilt up three for one. In 1987 and 1979 the opening of PepsiCo research and technological center in Vallah N. Y PepsiCo reached 85 billion marks in sales. Pepsi was formed to focus on the overseas development of restaurants. In 1981 PepsiCo fitness center was completed, making PepsiCo, one of the most advanced companies in the area of employee’s health and fitness. In 1982 Pepsi free and diet Pepsi free, the first major brands caffeine free colas were introduced. Inauguration of the first Pepsi cola operations in china: In 1983 The Bottler Hall of Fame was established to recognize the achievement and dedication of international bottlers. In 1984 diet Pepsi is reformulated with 100% neutral sweet, slice and diet slice. The first major soft drinks sirucsare added in Mexico. The cola were takes â€Å"one giant spilt for mankind† when a Pepsi â€Å"space can† is successfully tested a brand the span shuttle. 1986 Pepsi company board of directors visit the peoples public of china to make the opening the Pepsi second plant in china. In 1989, Pepsi Company introduce share power stock option program for all employees becoming the first large corporation tool award stock options through virtually all full time employees. In the 1900, Pepsi company was recognized as one of the most admired corporation by the fortune magazine’s top 10 for the two successive years. Pepsi signs the largest commercial trade agreement in history with the Soviet Union expecting sales in the USSR to double by the end of the century. Pepsi re-entered the Indian market in collaboration with Punjab Agro industries Corporation (PAIC). In 1991 Pepsi company named one of the fortune magazine’s top most admired corporations, for the third year in also. Pepsi co. purchased an equity position in the carts of Coloreds Inc. the leading manufacturer and marketer of mobile merchandising equipment. It was sold in 1955. 1993 Pepsi Cola began the distribution of Lipton’s line of ready to drinks teas nationwide. n 1996 Pepsi started its website WWW. Pepsi. com SOCIAL RESPONSIBILITY OF PEPSICOLA COMPANY: As a consumer products company, Pepsi Company does not have the major environmental problems of heavy industry. Their biggest environment challenge is packaging generated by their products. Packaging is important to public and a critical component of the distribution sy stem is to deliver products to consumers and commercial establishment. To meet both consumer demand and safe guard the environment, they recycle, re-use and reduce packaging wherever possible. Each business is also committed to responsible use of resources required in manufacturing their products. LOGOS OF THE COMPANY [pic] 2. 4 ABOUT PEPSI INDIA COMPANY Franchise (pearl Bottling Pvt. Ltd. ,) Often new flavours are to be added to the product line of cool drinks to prevent a competitor. To establish a relation with retailers it is desirable to sell more than one flavor of cool drinks. To decrease the security seasonal products are added to the resources available so as to lessen its risks. Pepsi has given the franchise of Visakhapatnam region to Pearl Beverages which belongs to Pearl Group with Head quarters at Delhi and Mr. C. K. Jaipuria as the chairman and the Managing Director of the group. Pepsi Foods Ltd. , declared Krishna Mohan Beverages and Constructions as franchise, in 1992. Last year it was changed to Pearl Beverages was taken by the Pearl Group. Campa-cola Soft Drinks has originally owned the premises since 1980 at Madhurawada. After the insolvency of campa-cola, KMBC purchased the premises in1990 in the auction by APSFC. Initially, it used to produce Mc. Dowell’s soda and Bagpiper soda. It produced these drinks under franchise agreements but company could not exist in the market due to stiff competition from pearl products. Description and Launch of products |Brand name |Flavour |Date | |Pepsi |Cola |April-1992 | |Mirinda |Orange |April-1992 | |7 Up |Clear Lemon |April-1992 | |Mirinda Lime |Cloudy Lemon |April-1992 | |Soda |Soda |April-1992 | Pepsi |Pepsi Dite |7 Up |Mirinda(o) |Mirinda(L) |Slice |Evervess soda | |Coca-cola |Cock Dite |Sprite |Fanta |Limca |Maaza |Kinleys | Pepsi market share: Pepsi : 47% Coca-cola : 53% Pepsi foods (Pvt. ) Ltd. Pepsi cola was in India from 1956 to 1961. it left this country, as its products were not found acceptable to the Indian market. Pepsi foods Ltd. Joint venture between Pepsi Co. nternational of US(which is holding 40% of the equity)and Tata concerns Voltas and the Punjab Ago industries Corporation (each of which have as round 25% of the equity),has 25%of its output reserved for beverages with a 50% export commitment fo9r fruit and vegetable products. According to Pepsi officials the project guarantees that for every American dollar the company takes out of India , it will bring five back. They started concentrated factory in Punjab. This company named as Pepsi Foods Ltd. Pepsi Co. international’s direct investments in India so far amounts to Rs. 65 corer. Two thirds of this however has gone into food processing. Pepsi foods are exporting fruits and vegetables to UK etc. The Pepsi’s foods processing unit directly supervised 1,200 hectors under tomato cultivation covering 183 villages and 319 farmers. The company’s technical inputs enabled the farmer to achieve a yield of 35 to 50 tones a hector against the average of was after discontinuing teems. KMBC Pvt. Ltd. Has was the bottle for five districts Vizag, Vizianagaram, Srikakulam, and East Godavari West Godavari. It receives the stock from Cuttack. PRODUCT PROFILE The Pepsi Co. is known for the development and introduction of world-class brands products. Their portfolio is organized into three core business, which consists of snacks, Beverages and Restaurants. Pepsi products are constantly changing themselves to develop new products. They encourage consumer to explore their wide range of brands. Main objectives: The objectives of the company set out in memorandum of association and franchise agreements are as follows: ? To manufacturing soft drinks by concentrating supplied by Pepsi Foods. ? To market and advertise within specified areas for Pepsi products. ? To sell soft drinks at fixed prices. financial structure: To start and operate business, any company has to invest its capital in fixed assets and floating assets and also in meeting the daily requirements of the company. However, depending on the nature of business and product being offered by the company, the ratio of investment of capital in fixed and floating assets differ. Working Capital: It means capital required for daily management of the company eg. Wages, salaries, canteen expenses and transportation expenses etc Plant layout: the machine and equipment have been imported from Germany, which are arranged in the plant according to the sequence of operation. All the operations are carried on a continuous movement. The reasons for choosing the product layout are: 1. There is continuous supply of material. 2. The brands are all standardized products. 3. The demand for the product brands is reasonable stable. 4. The volume of production is adequate for the reasonable utilization of equipment. Since the company follows continuous operation movement, the cost of material handling goes low. The total floor space required by the machine is less than other types of plant layouts. Plant Capacity: The company installed latest up to date automatic plant conforming to plant layout. The installed production capacity is 400 bottles per minutes i. e. 24,000 bottles per day. The plant also is having 100 bottles per 1-leter line. During off-season the plant runs one shift. The company has to produce enough bottles of soft drinks at a speed to keep in space with the disappearance of soft drinks form shelves of the retailer. Production Schedule: The production schedule is fixed by taking into consideration. ? The present or current market demand. ? The availability of empty bottles. ? The inventory position filled bottles of different flavors. The production schedule for each brand is fixed daily, filling the bottles of each branded flavors. This has an advantage in manufacturing the branded product is one at a time. Quality control Pearl Beverages Pvt. Ltd. takes great care to maintain the quality control of the products in their factory. The Bottles are visually examined for impurities continuously, as the bottles move out. Samples are checked every ten minutes of production time by the chemist for its quality and hygiene condition. The chemical analysis is also made for flavors, gas content and sugar percentages. The appearance, smell and taste of the products are also checked. If any defects are noticed, the production is suspended and the correcting measures are taken so as to set right the bottling process irregularities. Further, samples from each batch are dispatched to the affiliated parent agency company in each week for quality checkup. Moreover, agency of the company also lifts sample form the market at the random for quality checkup at any time to make sure that the quality is maintained to the exact standard of the parent company. At the end of the production schedule, daily all the equipment floor and wet patches are cleaned with bleaching powder or some other solution. The standards of hygiene maintained inside the production shops are commendable. Organization Structure and management: The word organization has two common meanings. The meaning signifies an institution or function as group and the second meaning refers to the process of organizing the way of work which is arranged and allocated among members often organization so that the goal of the organization can be achieved efficiently. The organizing involves balancing the companies. Needs both for stability on one hand and change on the other hand, an organization structure means adopting a change or it can be a source of resistance to change. There are mainly five elements of organization structure. ? Specialization of activities. Standardization of activities. ? Coordination of activities. ? Centralization and decentralization of deviation making. ? Size of the work unit. The M. D, Mr. Ruchirans Jaipuria is athe head of the organization and administration. The company is managed by able director, and is assisted by a team of well-qualified experience senior management personnel. LIST OF THE EMPLOYEES IN PE ARL BOTTELIGN COMPANY The following table shows the description of employees along with designation no. of employees: |S. No |Description |No. f employees | |1 |GENERAL MANAGER (FINANCE) |1 | |2 |COMMERCIAL MANAGER |1 | |3 |MARKETING DEVELOPMENT MANAGER |1 | |4 |VICE PRESIDENT |1 | |5 |TERRITORY DEVELOPMENT MANAGER |4 | |6 |ACCOUNTS DEVELOPMENT MANAGER |1 | |7 |TRAINING MANAGER |1 | |8 |ADMINISTRATIVE MANAGER |1 | |9 |MARKET EQUIPMENT MANAGER |1 | |10 |PRODUCTION MANAGER |1 | |11 |ASST. PERSONAL MANAGER |1 | |12 |STORE EXECUTIVES |3 | |13 |CUSTOMER CENTRAL EXECUTIVE |25 | |14 |TERRITORY C0-ORDINATOR |1 | |15 |ROUTE AGENT |50 | |16 |SALES TRAINEE |1 | |17 |CHEMIST |3 |18 |ACCOUNTANTS |5 | |19 |SUPERVISOR |8 | |20 |CLERKS |8 | |21 |OPERATORS |10 | |22 |ELECTRICIANS |10 | |23 |FITTERS |3 | |24 |COMPUTER CUM TELEPHONE OPERATORS |12 | |25 |SECURITY OFFICER |1 | |26 |SECURITY GUARDS |6 | |27 |OFFICE BOYS |13 | |28 |SWEEPERS HELPERS |3 | CHAPTER-3 Theoretical Framework 3. 1 INTRODUCTION The main part of the report i. e. Analysis part is covered in this chapter. I did survey in 300 outlets in 3 various areas. After conducting the survey I interpreted the total collected information using a structured questionnaire. The required information is derived from that interpretation and analysis. This analysis part contains tables and pie charts. We can come to a conclusion from the final information from this chapter. Because of that reason this chapter is very important in the entire study of the project. Without this interpretation we can conclude the total survey and also can not understand the position of any company and the opinion of the customers regarding the company. 3. 2 DETAILS OF THE AREA SURVEY CONDUCTED Details of the survey conducted: The total data collected in three areas in Srikakulam district of total of 300 retail outlets. They are given below: |CLUSTER |SAMPLE SIZE |AREA | |Cluster-1 |130 |Srikakulam | |Cluster-2 |90 |Amadalavalasa | |Cluster-3 |80 |Narasannapeta | I started my survey first at Srikakulam on 4/02/09 and my study completed on 18/02/09 with Amadalavalasa. I personally went to every outlet and asked the total details of which are in the questionnaire and filled those things. Some of the retailers denied giving the details and I waited there with patience and collected all the data. In my survey I learned a lot and collected the useful information and also got good experience in the market field and came to know many things which are not in our books through this survey. I almost covered all the retail outlets which are situated in these areas and collected the correct information. 3. 3 INTERPRETATION OF THE SURVEY [TABLES AND GRAPHS] 1. Pepsi Cock Brands Available In Various Markets: |S. No |Market |Pepsi |Cock | |1. |Srikakulam |5 |6 | |2. |Amadalavalasa |5 |5 | |3. |Narasannapeta |5 |7 | [pic] Average Pepsi Cock brands Available in the market: Brands |No of Types | |Pepsi |5 | |Coca-Cola |6 | INTERPRETATION: In my survey of 300 retail outlets in 3 areas, I found 5 brands of Pepsi out of its 10 brands and 6 Brands of Coke is available out of its 10 Brands on average. So the brand availability of Coke is more when compared to Pepsi. Top brands Available in Srikakulam Market: |S. No |Brands |Percentage | |1. |Slice |46 | |2. |Mirinda |24 | |3. |Sprite |20 | |4. |Limca |10 | [pic] Top Four Brands Available In Amadalavalasa Market: |S. No |Brands |Percentage | |1 |Mirinda |46 | |2 |7 Up |24 | |3 |Sprite |17 | |4 |Thumps Up |13 | [pic] Top Four Brands Available In Narasannapeta Market: |S. No |Brands |Percentage | |1 |Mirinda |42 | |2 |Sprite |26 | |3 |7 Up |18 | |4 |Slice |14 | 2. No of Bottles Sold Per Day in Various Markets: | |Srikakulam |Amadalavalasa |Narasannapeta | |Pepsi |52 |45 |42 | |Coke |44 |35 |50 | pic] 3. No of Bottles sold per Day: |Brands |No of Types | |Pepsi |45 | |Coke |55 | INTERPRETATION: In my survey of 300 outlets in three areas I found Pepsi is occupying 55% and the Coke is occupying 44% in the total market in average. From this we can understand that the Pepsi sales are more when compared to Coke. 4. Service required to the retail outlets: |S. No |Market |Daily |Alternative Days |Weekly Twice | |1 |Srikakulam |63 |25 |12 | |2 |Amadalavalasa |49 |27 |24 | |3 |Narasannapeta |55 |36 |9 | Service Required in Average: Types of Services |Average Service Required from the Companies | |Daily |55 | |Alternative Days |30 | |Weekly Twice |15 | [pic] INTERPRETATION: In my observation of 300 outlets in three areas I found that 55% of the retailers want the daily service, 30% retailers want Alternative Days and the remaining 15% of the retailers want the service weekly twice. 5. Satisfaction of Pepsi Service |S. No |Market |Good |Satisfactory |Bad | |1 |Srikakulam |60 |40 |0 | |2 |Amadalavalasa |65 |30 |5 | |3 |Narasannapeta |70 |28 |2 | Satisfaction of Coke Service |S. N0 |Market |Good |Satisfaction |Bad | |1 |Srikakulam |45 |50 |5 | |2 |Amadalavalasa |40 |55 |5 | |3 |Narasannapeta |45 |50 |5 | Service Satisfaction of Pepsi and Coke in Average: |Brand |Good Satisfaction |Bad | |Pepsi |65 |33 |2 | |Coke |43 |52 |5 | INTERPRETATION: INTERPRETATION: In my survey of 300 outlets I found that 65% of the retailers expressed good in case of Pepsi and 43% incase of Coke. 33% in the case of Pepsi and 52% in case of Coke expressed satisfactory and finally remaining retailers expressed bad to the service of the companies. 6. Trade Schemes by Both Companies in Various Markets |S. No |Market |Pepsi |Coke | |1 |Srikakulam |41 |59 | |2 |Amadalavalasa |49 |51 | |3 |Narasannapeta |41 |59 | Trade Schemes by Both Companies in Average Brands |Trade Schemes | |Pepsi |44 | |Coke |56 | INTERPRETATION: By observing the above pie chart we can understand that 56% of the traders expressed their happiness towards the schemes of the Coca-Cola and the remaining 44% traders expressed their happiness towards Pepsi company in case of their trade schemes. 7. Consumer Promotions offered by both Companies |S. No |Market |Pepsi |Coke | |1 |Srikakulam |61 |39 | |2 |Amadalavalasa |57 |43 | |3 |Narasannapeta |60 |40 | Consumer Promotions offered in Average Brand |Consumer Promotion | |Pepsi |59 | |Coke |41 | INTERPRETATION: In providing consumer promotion by way of giving the prizes to the consumers and other ways to promote the sales, Pepsi was able to attracted 59% of the retailers with its promotional schemes. In case of Coke it attracted the remaining 41% of the retailers by their consumer promotional schemes and activities. 8. Is T. V Adds help to increase the sale of Soft Drinks |S. No |Market |Yes |No | |1 |Srikakulam |74 |26 | |2 |Amadalavalasa |51 |49 | |3 |Narasannapeta |60 |40 | Amount of people saying T. V ads help increase in Sale, in Average | |T. V Add helps the increase in sales | |Yes |62 | |N0 |38 | INTERPRETATION: The above chart shows the opinions of the retailers that weather T. V ads will help to increase the sale of the soft drinks. In this 62% of the retailers expressed positively and the remaining 38% retailers expressed negatively to this question. 9. Comparison of 2007-2008 sales S. No |Market |Good |Less |Same | |1 |Srikakulam |55 |40 |5 | |2 |Amadalavalasa |30 |63 |7 | |3 |Narasannapeta |40 |48 |12 | Comparison of 2007-2008 sales in average Opinion |Good |Less |Same | |No of outlets in average |42 |50 |8 | INTERPRETATION: In the above chart the opinions of the retailers were given. From that 42% of the retailers expressed the view of good increase in the sale by2008 when compared to 2007. 50%of the retailers expressed the view of less increase in the sale and the remaining 8% of the retailers expressed the view of the same sales and there is no increase in the sales. 10. The Percentage Of Juice Based Soft Dri nks In Total Sales |S. No |Market Area |30% |20% |10% | |1 |Srikakulam |30 |33 |37 | |2 |Amadalavalasa |29 |34 |37 | |3 |Narasannapeta |34 |32 |34 | Juice Based Soft Drinks In Average | |30% |20% |10% | |Result |31 |33 |36 | INTERPRETATION: By observing the above chart we can understand that the demand for the juice based soft drinks is increasing rapidly. For that the companies better to concentrate on the juice based soft drinks introducing and their sales. 11. Pepsi Visi coolers and other coolers available in the Market |S. No |Market |Pepsi cooler |Cock+ other coolers | |1 |Srikakulam |32 |68 | |2 |Amadalavalasa |21 |79 | |3 |Narasannapeta |31 |69 | Pepsi Coke Visi Coolers Available in Average | |Pepsi Visi Coolers |Cock Visi cooler+ Own cooler | |Average of Outlets |28 |72 | INTERPRETATION: In the areas where I did my survey I found 28% of the retailers are using the Pepsi Visi Coolers and the remaining 72% of the retailers are using the Coke and Other coolers. From this we can suggest that Pepsi have to increase their Visi Coolers supply. 12. Why retailers keep other products in Pepsi Visi Coolers |S. No |Market Area |Electricity Bill |No Own Cooler | |1 |Srikakulam |35 |65 | |2 |Amadalavalasa |58 |42 | |3 |Narasannapeta |56 |44 | Why other products in Pepsi Visi Coolers in Average |S. No |Electricity Bill |No own cooler | |1 |49 |51 | INTERPRETATION: When I did the survey I observed that many of the retailers are keeping the other products in Pepsi Visi Coolers and they gave some sort of explanation for that. In those reasons 49% of the retailers said Electricity bill is the problem and the remaining 51% of the retailers said that they don’t have their own coolers. They should be restricted. 13. Most Soft Drinks Consuming Category In Various Markets |S. no |Market |Male |Female |All People |Youth | |1 |Srikakulam |18 |10 |59 |13 | |2 |Amadalavalasa |12 |11 |56 |21 | |3 |Narasannapeta |19 |18 |39 |24 | Most Soft Drinks Consuming Category In Average Opinion |Male |Female |All People |Youth | |Avg % of outlets |16 |13 |51 |20 | INTERPRETATION: In the above pie chart the consumption of soft drinks mostly by four categories. 51% of the total consumption is by All People, 20% by the Youth, 15% by the Male and the remaining 13% is consumed by the Female. We can say that the consumption of soft drinks by the youth is increasing. 14. Soft Dinks Supply To The Retail Outlets [Cash Or Credit] |S. No |Market |Pepsi Cash |Pepsi Credit |Coke Cash |Coke Credit | |1 |Srikakulam |100 |0 |100 |0 | |2 |Amadalavalasa |100 |0 |100 |0 | |3 |Narasannapeta |100 |0 |100 |0 | INTERPRETATION: From the above pie cart we can understand that both the Pepsi and Coke companies are not providing any credit to the retailers. All the retailers are purchasing the soft drinks on cash only. 15. Consumption of Soft Drinks at Home and at Shop |S. No |Market |At Shop |At Home | |1 |Srikakulam 80 |20 | |2 |Amadalavalasa |70 |30 | |3 |Narasannapeta |75 |25 | Consumption of Soft Drinks at Home at Shop In Avg. |S. No |At Shop |At Home | |1 |75 |25 | INTERPRETATION: From the above pie chart we can understand that in the areas I did the survey 75% of the Soft Drinks are consumed at the Shops and the remaining 25% of the Soft Drinks are consumed at Home. Chapter-4 SUMMARY, FINDINGS SUGGESTIONS 4. 1 INTRODUCTION The chapter contains Findings, Suggestions and Conclusions. Basing on the results of the survey Suggestions are given to improve the potentials and the market share of the company in the soft drinks field. The total findings are prepared by the survey information collected in the various places in Srikakulam district. I did the comparative study between the top two brands in the field of soft drinks sector those are Pepsi and Coke. The information is base on the two brand comparison and in my view these are useful to the company to improve its performance and can get good sales as well as good market share in the field of Soft Drinks. These are all my sincere findings and suggestions to the company. FINDINGS 1) The company is maintaining the quality of the products and it has good quality control Dept. 2) Now a day because of changing the food habits the soft drinks are added to their food habits. 3) Pepsi soft drinks are occupying more than half of the soft drinks market. 4) The demand for the fruit based soft drinks is go on increasing and they occupied the top selling drinks position. ) Sales promotion activities taken by the Pepsi Company is good as per the retailer’s opinion when compared to coke. 6) The Pepsi Company’s supply of drinks is good but they are not providing the sufficient drinks to the outlets. 7) The No. of Visi coolers in the market is less when compared to the Coke Company. 8 ) Some of the retailers are placing the other products also in the company c How to cite Pepsi vs Coke, Essay examples

Business Relationship Corporations Act 2001

Question: Describe about the Business Relationship for Corporations Act 2001. Answer: Issue The issue is to determine the type of business relationship that exists between Alfred, Beatrice and Coco. Rule The general rule is that a partnership is a relationship that exists between two or more parties who carry on a common business together with the aim of making profit.[1] The number of these partners should not exceed to more than 115. [2] The term carry on implies that there must be a series of events that amount to a business.[3] In partnership the parties must have the intention and goal of making profit out of the venture.[4] Registration of a business company will imply that the company will have a separate legal personality from the company which is capable of suing and being sued.[5] The liability of the company becomes limited to the value of the shares that have been contributed by each partner. Application Alfred, Beatrice and Coco are operating the business together and therefore they can be said to have satisfied the meaning of carrying on business together according to the Partnership Act 1958.A partnership must have an agreement whether oral or written and in this case there is an agreement between the parties that Coco will be consulted in all major decisions of the business. However their relationship defeats the essence of making profit from the business because Coco is repaid through the sales which may hinder the profit making ability of the business. When Cocos money is re-paid through the profit the relationship of the parties becomes that of a company because the liability of the business becomes limited to the extent of the contribution by each individual. This implies that the business is a separate legal personality and the liability will not extend to the personal property of the members. Conclusion It is plausible conclusion and recommendation to Alfred, Beatrice and Coco that they should incorporate their business venture as opposed to a partnership business where liability will extend to their personal property. The company will have a perpetual succession unlike the a partnership where the business will end if the parties cease operation. Reference Corporations Act 2001 Cribb v Korn - [1911] HCA 9 - 12 CLR 205 Partnership Act 1958 Salomon v Salomon Co Ltd [1897] Smith v Anderson (1880) 15 Ch D 247